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social media can help your business

Are you still trying to get your head around Social Media?

By Barry Lee Cummings | April 22, 2015 8:29 am | General, Social Media
Don’t worry if you are, it seems a lot of people still are.  People are still asking the wrong questions when it comes to social media. What’s the ROI? being the ultimate incorrect question to start with. Rather than think about what your return is. I look at it the other way round. What’s the more »
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email marketing

Email marketing is dead – long live email marketing!

By Barry Lee Cummings | June 18, 2014 8:55 am | Digital Marketing Strategy, Email marketing, General
As we all know, digital marketing is not really a new phenomenon, even though many company’s approach to it would support the complete opposite. It’s been around for over a decade, it’s only now becoming more mainstream and simultaneously being widely misunderstood and badly implemented. Something that has been around longer, a lot longer in more »
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Emotional ROI

Emotional Return on Investment in the Digital World – Happy Fathers Day

By Barry Lee Cummings | June 5, 2014 9:18 am | Digital Marketing Strategy, General
First and foremost, don’t forget that it’s Fathers Day on the 15th!! 🙂 Today I watched a great piece of emotional marketing from the guys at WestJet – following on from their Christmas Miracle episode that got them a lot of much sought after eye balls and engagement during the holiday season. They have come up more »
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Social Media marketing mistakes to avoid

By Barry Lee Cummings | April 14, 2014 11:04 am | Digital Marketing Strategy, General, Social Media
When I talk about digital marketing strategy I often get that far away look to begin with. They understand the words, but aren’t sure how they go together. As soon as I break it down into it’s component parts and mention those two words – social media – suddenly they are very informed, opinionated and more »
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Beat The Cyberbully initiative

Digital Marketing Strategy Dubai

By Barry Lee Cummings | March 2, 2014 8:00 am | Digital Marketing Strategy, General
Well it’s been a while since we posted on this blog, but that is not to say we have been neglecting this part of my digital marketing strategy, we  have been blogging. We truly understand the need for a business blog and fundamentally believe that every business should have one. It’s one of the best more »
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