Digital marketing consultancy · Dubai
You are busy on social, PPC, SEO and content. Without a strategy behind it, it is hard to say what any of that adds to your bottom line. We help you build one, and we teach you how it works as we go.
Not in the UAE? We run evaluations by video call.
As featured on
Digital marketing strategy
Does your company have a digital marketing strategy? If you are not putting one together and executing on it, your business will struggle to still be around in two to four years. That is not scaremongering. That is just the truth.
We believe a digital strategy should sit side by side with your offline marketing and be an integral part of your overall business strategy. For all the time you spend on Facebook, LinkedIn and the rest, how much payback are you seeing? Without a strategy it is hard to answer, and yet the answer is the foundation of your business and its future.
So we transfer what we know into your company, and take you through a three-step process.
Without it, you are getting into a car with no destination in mind and no map to get there.
What have you got in place already?
What do your customers actually need from your online presence?
The plan that gets you from A to B, with every piece of the jigsaw taken care of.
The digital marketing jigsaw
Each channel does a job on its own. The strategy sits at the centre, connects them, and decides what each one is for.
About
Maximum Net Gain was born from the need to give small and medium businesses a service that educates. One that builds real understanding of the tools and strategy that get the internet, and its vast amounts of traffic, working for any company, B2B or B2C.
Barry started by building online businesses for himself. He has since built over 40, some far more successful than others, and learnt from every one. In 2008 and 2009, marketing directors he knew began asking him to make sense of the proposals crossing their desks: what SEO, PPC, viral video and social media marketing actually were, which proposals were realistic, and which came from cowboys hiding behind jargon.
After ten years in the IT industry with companies including Microsoft and EMC, he established Maximum Net Gain in 2010. Today the consultancy creates tailor-made strategies that join online and offline marketing, for clients in technology, tourism, education, sales training, coaching and leadership development.
Has spoken at
Search engine optimisation · Dubai
Well over 80 per cent of the traffic websites receive comes in through search engines like Google. You cannot win your share of it without understanding SEO, and it comes down to two things.
The work you do within your own site and pages. It starts with keyword research: finding the words people actually use when they look for what you offer. Those terms then belong in your headings, early in the copy, and in your tags and subheadings, without overuse that gets a page penalised.
The attention your pages earn from other sites, and the most critical factor in where you rank. The more quality sites link to you, the higher you sit. Content should be good enough to attract links on merit. Buying them is exactly what search engines frown upon.
We are 100% organic.
Testimonials
Barry is a master! He set up a lead generation source for my company which resulted in well over 100 quality leads, in turn generating over $10,000 in revenue within 3 months. He did so with a well explained and efficient process, which made my life much easier.
Barry has been a key figure in several projects of ours over the last 12 months, and the results that have been produced are nothing short of fantastic. His product knowledge and attention to detail are unmatched.
Barry came to NYU Abu Dhabi to run a course on Social Media for Non Profits. He was an engaging and interesting speaker with a wealth of information on best practices for using social media platforms to benefit non-profits.
Barry is an online digital media maven. He has helped me fine tune my marketing strategies across a variety of online platforms. A true professional and asset to any business.
Barry went far beyond the call of duty to answer all of our many questions about setting up an e-commerce and social website internationally. His advice was practical rather than just theoretical, demonstrating that he really knows his stuff and lives it rather than just reading about it.
News
Don't worry if you are, it seems a lot of people still are. People are still asking the wrong questions when it comes to social.
Read the postDigital marketing is not really a new phenomenon, even though many a company's approach to it would suggest the complete opposite.
Read the postA great piece of emotional marketing, watched just ahead of Father's Day, and what it says about ROI.
Read the postWhen I talk about digital marketing strategy I often get that far away look to begin with. They understand the words, but aren't sure how they apply.
Read the postIt's been a while since we posted on this blog, but that is not to say we have been neglecting this part of the business.
Read the postJason Pollock inspires kids at Schenectady High School, and why one of the day's lead stories was worth the read.
Read the postContact us
Tell us a little about your business and what you want from your online presence. We will come back to you to arrange a convenient time to talk.
