Importance of viral video marketing

When it comes to marketing, it seems like most business owners will forget the power that viral video marketing has. It is impossible to ignore the fact that more and more of your target market are moving to the online arena, which means that traditional marketing methods are becoming less and less effective. The best way to really market something will have to be on the internet but the truth is, there is so much competition that a simple Facebook page or a Twitter account will not be enough to really maximize your chances of being able to market your company well. The problem really only has one answer and that would be viral video marketing. If you are serious about really making your business grow, you will have to understand how important it is to create high quality videos.

The problem is that most business owners or marketers don’t know how they can really create high quality videos with a viral nature. This stems from the fact that most marketers don’t really understand what is required of a video in order to make it a) effective and b) potentially viral. Though websites like Facebook and Twitter will help market a company, there is nothing like being able to create a viral video that will help spread your company’s message. In fact, Facebook and Twitter are great ways of getting further traction for your viral video. They all go hand in hand as part of a holistic online marketing strategy

One of the best examples would have to be the Old Spice campaign that came out in 2011. They created a viral video marketing campaign that had a simple premise but certainly became one of the most phenomenal video ad campaigns in history. The videos were able to gain millions of hits in just a short period of time and certainly helped the sales of Old Spice skyrocket. This approach is one that should be considered by any company, large or small. Take the DollarShaveClub guys http://www.youtube.com/watch?v=ZUG9qYTJMsI These guys released this video to get traction in the market place and their business exploded. It was one of the most viewed videos in the shortest time ever!

In order to be able create a viral video, you must really think about standing out and creating a video that people will share without really thinking abut it. This means that it should be short yet still something that will leave a lasting memory. Shock factor should certainly be something to think about as you want to be able to shock the audience in a way that will have them wanting to share the video – or comedy is always a good way to get people to share your video. A bit of creativity is definitely needed, and if you don’t have it within your company, then employ/outsource to someone to do this for you!

The process might be confusing and way out of you or your company’s comfort zone, but you can’t afford to miss out on the benefits. Making a viral video is actually a lot of fun and you should focus on being able to really reach out to the niche that you are focused on. Don’t forget to also use the social network sites to get your video out there and of course have people sharing the video. Success leaves clues, so think about some of the video commercials you have seen recently and how various pieces of each of them could perhaps come together to form your company’s viral video.