online marketing strategy

Barry Lee Cummings talks Web 3.0 with Brandy and Malcolm on The Business Breakfast on Dubai Eye This morning I was with the guys at the Business Breakfast to talk about the onset of Web 3.0 and to highlight just how far behind the UAE really is when it comes to online or digital marketing more »

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Barry Lee Cummings speaking at the DIC Excellence Series – Web 3.0 On Wednesday of last week, I had the pleasure of speaking at the Dubai Internet City Excellence Series.. The subject of the presentation was Why Companies Fail Online and it was used as a chance to really show companies the gap between where more »

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A lot happens in 60 seconds on the Social Media landscape This is a great infographic (from the guys at www.Hasai.com) and just the latest iteration of it as it required updating almost as soon as it’s released, such is the impact of Social Media on our world right now. Here at Maximum Net Gain, more »

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Recently we read a very interesting article from Aaron Shapiro the CEO of the digital agency Huge. You may have to sign up to Strategy and Business to read it but the link is here – Brand Transformation on the Internet What really struck me about this particular article, is that the main point of the more »

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Join the Online Marketing Revolution or Fade Away It’s funny because this is something that we have been talking about for about 3 years now. The online revolution has been going on for quite some time now, but the Middle East has been very slow to pick this up. It’s interesting to see now the more »

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Content Curation – great way to establish authourity using other peoples content! Content Curation is something that more and more of you may be hearing about, especially if you as an individual or a company are using online marketing as a strategical approach to increase the amount of business your company does. As the search more »

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The Media’s addiction to print based media One of the conversations we have quite often with companies when it comes to their online marketing strategy relates to the advantages of ranking highly in the search engines with a direct response online presence versus the effectiveness of offline PR and exposure in magazines, radio and television. more »

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The Social Media Bubble has burst? I don’t think so The Next Web posted an article today that made me think – The Social Media Bubble has burst It made me think because that was a bit of an audacious title designed to grab attention – copywriting 101. However, I think that the notion the bubble more »

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Nowadays, every business has to consider it’s online and offline marketing. The shift to the online of our markets means it’s even more business critical to create a targeted online marketing strategy. The United Arab Emirates is home to a large number of small and medium businesses. They are actually responsible for the growth being more »

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Maximum Net Gain hits the Business Breakfast on Dubai Eye to talk Facebook IPO and Online Marketing Strategy This morning I (Barry Lee Cummings) was asked to be on the Business Breakfast with Brandy Scott and Malcolm Taylor to discuss the Facebook IPO, the associated value of the Social Media platform and how companies here more »

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