marketing strategy

Recently we read a very interesting article from Aaron Shapiro the CEO of the digital agency Huge. You may have to sign up to Strategy and Business to read it but the link is here – Brand Transformation on the Internet What really struck me about this particular article, is that the main point of the more »

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Nowadays, every business has to consider it’s online and offline marketing. The shift to the online of our markets means it’s even more business critical to create a targeted online marketing strategy. The United Arab Emirates is home to a large number of small and medium businesses. They are actually responsible for the growth being more »

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“I don’t think we are ready for Video Marketing” This is one of those phrases we hear all to often when doing the initial consulting for businesses. As we are going through the process of identifying pieces of the jigsaw they haven’t even thought about, video inevitably comes up. Why? Well most companies we are more »

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With over 11 million page results, the search term Internet Marketing Abu Dhabi has some traction and will continue to get more. The Middle East is an emerging market especially when you look at Internet Marketing. Abu Dhabi as the capital of the UAE has to date kept a close eye on what it’s neighbouring more »

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Mobile Marketing Mobile Marketing is a very interesting piece of the puzzle because when you look at it – the opportunity for this piece alone dwarfs the online potential, purely based on the number of mobile phone users there are out there. Take the below info-graphic for example from Mashable – it is amazing to more »

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Analytics and Business Intelligence Analytics and BI provide insight! When it comes to your online presence, the facts are the figures and as the person responsible for your company you need to know what is going on. As the saying goes, ‘what gets measured gets done’ and this is what analytics and BI provide, they more »

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Joint Ventures and Affiliate Marketing This particular element of the jigsaw is something that should be considered from the beginning – as always, start with the end in mind. When it comes to implementation there are two schools of thought on this. Both from the JV and the affiliate marketing perspective. So let’s break it more »

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MultiMedia Marketing This piece of the jigsaw was re-named, which is really an indication of how quickly things really do change online. Having said this, I will just reiterate something that was said earlier. Whilst things do change quickly online. There are some fundamentals that done well from the beginning will stand you in good more »

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E-mail Marketing Another one of the most important pieces of the puzzle, when it comes to an online business, or a business looking at using the internet more effectively to increase the amount of business they are doing is email marketing. The whole point of the internet marketing jigsaw is to provide an insight in more »

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Outsourcing and Automation As part of the online marketing jigsaw, outsourcing and automation is one of the pieces that will see your business drastically change. If you are a solopreneur, you will be familiar with the situation, of having just the one resource – YOU!! And yet there is an ever lengthening list of things more »

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