Online Marketing Strategy – E-mail Marketing

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April 22, 2012

E-mail Marketing

Another one of the most important pieces of the puzzle, when it comes to an online business, or a business looking at using the internet more effectively to increase the amount of business they are doing is email marketing.

The whole point of the internet marketing jigsaw is to provide an insight in to what actually constitutes and online presence – and help people move away from the usual approach of jumping in two feet first, not really knowing what they are doing. Now there is a lot to be said for jumping and growing wings on the way down but unfortunately, the reality is that many people are trying this approach and failing.

When it comes to online businesses, there is no other way of saying it. Your ‘list’ is the most important asset you have. By building a list of people that are interested in what you have to offer, you are creating a ‘warm’ responsive audience whenever you need one. By using the right technology and strategies, you can set up your online presence to capture people every time they encounter you, whether that is via your website, your Facebook, Twitter, YouTube or any other piece of your online virtual real estate.
If at the every least you are capturing peoples’ names and email addresses and they are going into your database, you can then look at email marketing to them until they tell you they are no longer interested in your product/service/ or information. This really looks at the back end approach for marketing. Attract people into your list by providing massive value to them up front and then you have the back end of your business that can be communicated to that ‘warm’ crowd as and when you want/need.

Email marketing is one of the most effective ways of communicating to your prospects or customers. What is even better about doing this from an online perspective is that you can set up your Marketing Communication Strategy in advance. Whether you plan that out ahead weekly/monthly/quarterly/b-annually you can get the market messages prepared and into your system ahead of time. This involves work up front yes, but once it is done, it doesn’t matter when someone joins your list, they will go through the necessary communication messaging to get them to do what you want them to, automatically. You also have the flexibility to deliver ad hoc messaging as and when you need to – fire sales or breaking news.

There are a variety of solutions out there to help you with the automation of your email marketing, Each of them has it’s positives and negatives and by having a well developed strategy with specific goals and objectives will allow you to pick the one most suited to you business requirements. A few to check out are below;

www.aweber.com
www.mailchimp.com
www.kickstartcart.com
www.infusionsoft.com
www.icontact.com

Give me a call or drop me an email if you’d like to discuss this element of the jigsaw further – 0507198467 or strategy@maximumnetgain.com

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