During our involvement in the online marketing arena, there has been one area of the jigsaw that really hasn’t changed at all. Every single day you hear about the latest development online that can help your business dominate the search engines, or if you are an individual the latest magic bullet system that will make you thousands of dollars whilst you sleep. People also comment on the fact that this industry is so interesting and exciting because it is changing every day. This is very true, but one thing that has remained constant throughout, is CONTENT IS KING. Or rather, producing relevant, fresh content frequently is king, but that doesn’t sound as good! It might also sound like a lot of work, but there are many many ways of ‘creating’ content to provide massive value to your target audience.
The reality of the online marketing space is that there is no magic bullet system. Each and every way of making money, either as an individual or a company requires knowledge of the online marketing jigsaw, and then a lot of hard work, implementing the various pieces. For some creating content is the easiest thing in the world, for some, there is just no over coming this obstacle. The point is, that you have to have content, and you have to present it to your market the way they want it. Not how you want to do it!
Click on the mind map below (to expand it) for our thoughts on content creation as well as some resources that you might want to incorporate into your content creation process.
Give me a call or drop me an email if you’d like to discuss this element of the jigsaw further – 0507198467 or email@example.com