Digital Marketing Strategy

As we all know, digital marketing is not really a new phenomenon, even though many company’s approach to it would support the complete opposite. It’s been around for over a decade, it’s only now becoming more mainstream and simultaneously being widely misunderstood and badly implemented. Something that has been around longer, a lot longer in more »

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First and foremost, don’t forget that it’s Fathers Day on the 15th!! 🙂 Today I watched a great piece of emotional marketing from the guys at WestJet – following on from their Christmas Miracle episode that got them a lot of much sought after eye balls and engagement during the holiday season. They have come up more »

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When I talk about digital marketing strategy I often get that far away look to begin with. They understand the words, but aren’t sure how they go together. As soon as I break it down into it’s component parts and mention those two words – social media – suddenly they are very informed, opinionated and more »

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Well it’s been a while since we posted on this blog, but that is not to say we have been neglecting this part of my digital marketing strategy, we  have been blogging. We truly understand the need for a business blog and fundamentally believe that every business should have one. It’s one of the best more »

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Learn Computer Science at School Kids – It’s your Future We get notifications from Mashable every day, the quality of some of the ‘lead’ stories can be somewhat dubios, but today a video came to my attention that made me click through and watch all 16 minutes. Admittedly, the speaker, Jason Pollock doesn’t start speaking more »

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The first edition of DIGICONF came to The Dubai World Trade Centre on the 22nd May 2013 and I was lucky enough to share the bill with speakers representing Yahoo, Edelmann, Hill and Knowlton, Dubizzle and Hilton Worldwide. Just knowing that the event was actually going on was a great thing for me as it more »

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The Gloria Hotel Dubai is leading the way in the hospitality industry with the incorporation of a website, SEO and booking engine bundle from the travel industry’s very own Sabre Holdings When I read the article about the Gloria Hotel Dubai I was encouraged. I have been trying to help businesses and individuals alike in more »

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Your content creation strategy is an integral part of your digital strategy – pay it a lot of attention!! This post was inspired by an article I read the other day on Business News Daily. Digital is moving at a fast pace and here in the UAE, we seem to be falling even further behind, more »

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The Difference between a Web Designer and an SEO expert. They are different you know!!! I am about to make a sweeping statement for sure and to those web designers that do actually fully understand SEO, keyword research and optimising content for search engines, I apologise. Today I had an interesting conversation with a joint more »

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Barry Lee Cummings talks Web 3.0 with Brandy and Malcolm on The Business Breakfast on Dubai Eye This morning I was with the guys at the Business Breakfast to talk about the onset of Web 3.0 and to highlight just how far behind the UAE really is when it comes to online or digital marketing more »

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