Maximum Net Gain was born from the need to provide small and medium businesses with a service that both educated and increased understanding of tools and strategy that could get the internet and it’s vast amounts of traffic benefitting any company out there, regardless of market sector or whether they have a B2B or B2C focus.
Barry Lee Cummings started by building online businesses for himself – he has since built over 40 online businesses, some far more successful than others! But from all of them he has learnt more and more about the art of digital marketing and how to implement the various pieces of the digital marketing jigsaw most effectively for other companies. After building a number of affiliate marketing businesses in 2008/9 he was asked by Marketing Director and Manager friends to help them get their head around some of the proposals that were being passed across their desks. At this time, for some marketing personnel ( and this is still true today to some extent) they had no idea what the proposals were actually talking about.
At that time he was explaining what SEO, PPC, viral video, social media marketing and optimisation actually was, and which of the proposals were actually realistic and which ones had been received from cowboys, trying to confuse with jargon and have trusting marketing directors part with their marketing budgets for not much return.
From there, he became more and more involved with the way that digital formed a critical part of overall marketing activity, and helps companies to devise and implement digital marketing strategy that compliments and melds with offline marketing activity, to provide a fully comprehensive marketing strategy, using the online to facilitate offline transactions.
Founder and Digital Marketing Strategist at Maximum Net Gain
Barry Lee Cummings
Barry Lee Cummings is a digital marketing strategist who helps businesses across market sectors to use the internet more effectively. After ten years experience working in the IT industry for companies including Microsoft and EMC, Barry established his own consultancy, Maximum Net Gain, in 2010
Maximum Net Gain provides traditional objective consultancy, while creating tailor made strategies for clients across market sectors; cutting edge technology, tourism, education, sales training, coaching, leadership and development to name but a few.
Barry is an accomplished and engaging public speaker on the subject of the online marketing jigsaw puzzle and other related topics such as search engine and website optimization, income from the internet, the entrepreneur mindset and consultative selling, who has spoken at large-scale events such as The Global Youth Forum, The Bedaya Program and PICTI.
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